| Year ended | Year ended | ||
| 31 December | 31 December | ||
| 2024 | 2023 | ||
| Note | £m | £m | |
Revenue  | 3  | ||
Cost of sales  | (  | (  | |
Gross profit  | |||
Distribution expenses  | (  | (  | |
Administrative expenses  | (  | (  | |
Operating profit  | 5  | ||
Finance income  | 7  | ||
Finance expense  | 7  | (  | (  | 
Profit before tax  | |||
Taxation  | 8  | (  | (  | 
Profit for the year  | |||
| Total other comprehensive income – items that will not be reclassified to profit and loss: | |||
Change in fair value of financial instruments  | 13  | (  | |
Total comprehensive income for the year  | |||
| Profit/(Loss) attributable to: | |||
Owners of the Company  | |||
Non-controlling interest  | 27  | (  | (  | 
Profit for the year  | |||
| Total comprehensive income attributable to: | |||
Owners of the Company  | |||
Non-controlling interest  | 27  | (  | (  | 
Total comprehensive income for the year  | |||
| All profit and other comprehensive income relate to continuing operations. | |||
| Earnings per share | |||
Basic earnings per ordinary share (p)  | 9  | ||
Diluted earnings per ordinary share (p)  | 9  | 
| 31 December | 31 December | ||
| 2024 | 2023 | ||
| Note | £m | £m | |
| Assets | |||
| Non‑current assets | |||
Property, plant and equipment  | 11  | ||
Intangible assets and goodwill  | 12  | ||
Other investments  | 13  | ||
Total non‑current assets  | |||
| Current assets | |||
Trade and other receivables  | 14  | ||
Prepayments  | |||
Current tax assets  | |||
Cash and cash equivalents  | |||
Total current assets  | |||
Total assets  | 
| 31 December | 31 December | ||
| 2024 | 2023 | ||
| Note | £m | £m | |
| Liabilities | |||
| Non‑current liabilities | |||
Other payables  | 15  | ||
Provisions  | 16  | ||
Deferred tax liabilities  | 17  | ||
Total non‑current liabilities  | |||
| Current liabilities | |||
Trade and other payables  | 15  | ||
Borrowings  | 18  | ||
Total current liabilities  | |||
Total liabilities  | |||
| Equity | |||
Share capital  | 19  | ||
Share premium  | |||
Reserve for own shares  | (  | (  | |
Retained earnings  | (  | (  | |
Other reserves  | |||
Equity attributable to the owners of the Company  | |||
Non-controlling interest  | 27  | ||
Total equity  | |||
Total equity and liabilities  | 
| Equity | |||||||||
| attributable | |||||||||
| to the | Non- | ||||||||
| Share | Share | Reserve for | Retained | Other | owners of | controlling | Total | ||
| capital | premium | own shares | earnings | reserves | the Company | interest | equity | ||
| Note | £m | £m | £m | £m | £m | £m | £m | £m | |
At 1 January 2023  | (  | (  | |||||||
Profit for the year  | (  | ||||||||
Other comprehensive income for the year  | 13  | (  | (  | (  | |||||
Total comprehensive income for the year  | (  | (  | |||||||
New shares issued  | |||||||||
Purchase of shares by employee trusts  | (  | (  | (  | ||||||
Exercise of LTIP awards  | (  | ||||||||
Equity dividends  | 10  | (  | (  | (  | |||||
Share-based payments  | 22  | ||||||||
At 31 December 2023  | (  | (  | |||||||
Profit for the year  | (  | ||||||||
Other comprehensive income for the year  | 13  | ||||||||
Total comprehensive income for the year  | (  | ||||||||
New shares issued  | |||||||||
Purchase of shares by employee trusts  | (  | (  | (  | ||||||
Exercise of LTIP awards  | (  | ||||||||
Equity dividends  | 10  | (  | (  | (  | |||||
Share-based payments  | 22  | ||||||||
At   | (  | (  | 
| Other reserves | ||
| 31 December | 31 December | |
| 2024 | 2023 | |
| Other reserves | £m | £m | 
Fair value reserve   | 6.3   | 4.9   | 
Merger reserve   | 16.9   | 16.9   | 
Revaluation reserve   | 41.8   | 41.8   | 
Total   | 65.0   | 63.6   | 
| Year ended | Year ended | ||
| 31 December | 31 December | ||
| 2024 | 2023 | ||
| Note | £m | £m | |
| Cash flows from operating activities | |||
Profit for the year  | |||
| Adjustments to reconcile Group profit to net cash flow from operating activities: | |||
Amortisation of intangible assets  | 12  | ||
Depreciation of property, plant and equipment  | 11  | ||
Net finance expense  | 7  | ||
Equity-settled share-based payment transactions  | 22  | ||
Income tax expense  | 8  | ||
Change in trade and other receivables  | (  | (  | |
Change in trade and other payables  | |||
Change in provisions  | 16  | ||
Income tax paid  | (  | (  | |
Net cash from operating activities  | |||
| Cash flows from investing activities | |||
Interest received  | |||
Acquisition of property, plant and equipment  | (  | (  | |
Acquisition of intangible assets  | (  | (  | |
Acquisition of subsidiaries, net of cash acquired  | (  | ||
Net cash used in investing activities  | (  | (  | |
| Cash flows from financing activities | |||
Dividends paid  | 10  | (  | (  | 
Proceeds from share issue  | |||
Purchase of shares by employee trusts  | (  | (  | |
Proceeds from borrowings  | |||
Repayment of borrowings  | (  | (  | |
Interest paid  | (  | (  | |
Repayment of lease liabilities  | (  | (  | |
Net cash used in financing activities  | (  | (  | |
Net increase in cash and cash equivalents  | |||
Cash and cash equivalents at 1 January  | |||
Cash and cash equivalents at 31 December  | 20  | 
| Lease | |||
| Borrowings | liabilities | Total | |
| £m | £m | £m | |
At 1 January 2023   | 44.0   | 28.6   | 72.6   | 
| Changes from financing cash flows | |||
Proceeds from borrowings   | 53.5   | —   | 53.5   | 
Repayment of borrowings   | (63.0)   | —   | (63.0)   | 
Interest paid   | (4.1)   | (1.0)   | (5.1)   | 
Repayment of lease liabilities   | —   | (2.9)   | (2.9)   | 
Total changes from financing cash flows   | (13.6)   | (3.9)   | (17.5)   | 
| Other changes | |||
Interest expense   | 4.1   | 1.0   | 5.1   | 
Extension of existing lease   | —   | 0.5   | 0.5   | 
Balance at 31 December 2023   | 34.5   | 26.2   | 60.7   | 
At   | 34.5   | 26.2   | 60.7   | 
| Changes from financing cash flows | |||
Proceeds from borrowings   | 63.0   | —   | 63.0   | 
Repayment of borrowings   | (85.5)   | —   | (85.5)   | 
Interest paid   | (3.9)   | (0.9)   | (4.8)   | 
Repayment of lease liabilities   | —   | (2.9)   | (2.9)   | 
Total changes from financing cash flows   | (26.4)   | (3.8)   | (30.2)   | 
| Other changes | |||
Interest expense   | 3.9   | 0.9   | 4.8   | 
Termination of existing lease   | —   | (0.3)   | (0.3)   | 
At 31 December 2024   | 12.0   | 23.0   | 35.0  | 
| Type of sales | Nature and timing of satisfaction | |
| transaction | of performance obligations   | Revenue recognition policies   | 
| Price comparison | The performance obligation is the | Revenue is recognised in the period in | 
| services | provision of an internet lead to a | which the lead is provided. | 
| provider’s website. | ||
| At the period end an estimate of | ||
| The trigger for the transaction price | accrued revenue is made for leads | |
| to become receivable is usually a | (clicks) provided that have not been | |
| completed sale on the provider’s | invoiced. Measurement of this revenue | |
| website. However, for some contracts | depends on the contractual terms that | |
| the trigger is the point at which the | determine the expected sales price | |
| lead is provided (usually a ‘click’ | per click. | |
| transferring the user from our website | For some contracts, an estimate of | |
| to the provider). | ||
| accrued revenue is also made for | ||
| The transaction price is either a fixed | leads that will result in completed | |
| amount per completed sale or a | renewals. This is based on expected | |
| variable amount derived from the | renewal rates and premiums. | |
| terms of the completed sale. | ||
Cashback services   | Revenue is generated from rendering  | Revenue is recognised in the period in | 
| services to the merchant. The | which the lead is provided. | |
| performance obligation is the | At the period end an estimate of | |
| provision of an internet lead to a | accrued revenue is made for leads | |
| merchant’s website. | ||
| provided that will result in completed | ||
| The trigger for the transaction price to | sales. This is based on the volume of | |
| become receivable is a completed sale | leads provided in the period, historic | |
| on the merchant’s website. | conversion rates and the expected | |
| price per completed sale. | ||
| The transaction price is derived from | ||
| the terms of the completed sale. | 
| Financial assets | These assets are subsequently measured at fair value. Net gains and losses, | 
| at FVTPL | including any interest or dividend income, are recognised in profit or loss. | 
| Financial assets | These assets are subsequently measured at amortised cost using the | 
| at amortised cost | effective interest method. The amortised cost is reduced by impairment | 
| losses. Interest income, foreign exchange gains and losses and impairment | |
| are recognised in profit or loss. Any gain or loss on derecognition is | |
| recognised in profit or loss. | |
| Debt investments | These assets are subsequently measured at fair value. Interest income | 
| at FVOCI | calculated using the effective interest method, foreign exchange gains and | 
| losses and impairment are recognised in profit or loss. Other net gains and | |
| losses are recognised in OCI. On derecognition, gains and losses | |
| accumulated in OCI are reclassified to profit or loss. | |
| Equity investments | These assets are subsequently measured at fair value. Dividends are | 
| at FVOCI | recognised as income in profit or loss unless the dividend clearly represents | 
| a recovery of part of the cost of the investment. Other net gains and losses | |
| are recognised in OCI and are never reclassified to profit or loss. | 
Standard   | Summary of changes   | 
Amendments to IFRS 9   | Amendments to IFRS 9 – Financial Instruments, including the classification   | 
| and measurement of financial instruments and enhancement of disclosures | |
| of financial instruments, including those related to fair value and liquidity | |
| risks. Effective date 1 January 2026. | |
IFRS 18   | Implementation of IFRS 18 – Presentation and Disclosure in Financial   | 
| Statements, which sets out new requirements for presentation and | |
| disclosure in the financial statements. Effective from 1 January 2027. | 
| 2024 | 2023 | |
| £m | £m | |
Revenue from price comparison services   | 389.1   | 379.8   | 
Revenue from cashback services   | 60.8   | 59.8   | 
Inter-vertical eliminations*   | (10.7)   | ( 7.5)   | 
Total revenue   | 439.2   | 432.1   | 
Segment   | Type of sales transaction   | Services provided   | 
| Insurance, Money, | Price comparison | Users visit one of our sites or apps and generate | 
| Home Services | services | quotations from product providers or view personal | 
| & Travel | finance information with links to product providers’ | |
| sites. Users then click away from our site to complete | ||
| a transaction on one of those providers’ sites. Revenue | ||
| is generated from providers by transferring users to | ||
| their sites. | ||
Cashback   | Cashback services   | Quidco members visit our site or app and click away to   | 
| a merchant’s site to complete a transaction. Revenue | ||
| is generated from merchants by transferring members | ||
| to their sites. Members are rewarded with cashback | ||
| incentives which are recognised in cost of sales. | 
| Home | Shared | Inter‑vertical | ||||||
| Insurance | Money | Services | Travel | Cashback | costs | eliminations 2   | Total | |
| Segment | £m | £m | £m | £m | £m | £m | £m | £m | 
| Year ended 31 December 2024 | ||||||||
Revenue   | 235.6   | 97.8   | 36.1   | 19.6   | 60.8   | —   | (10.7)   | 439.2   | 
Directly attributable expenses   | (101.8)   | (32.0)   | (11.1)   | (15.7)   | (52.4)   | (95.1)   | 10.7   | (297.4)   | 
Adjusted EBITDA contribution   | 133.8   | 65.8   | 25.0   | 3.9   | 8.4   | (95.1)   | —   | 141.8   | 
Adjusted EBITDA contribution margin 1   | 57%   | 67%   | 69%   | 20%   | 14%   | —   | —   | 32%   | 
Irrecoverable VAT and related costs   | (3.0)   | |||||||
Depreciation and amortisation   | (25.5)   | |||||||
Net finance expense   | (4.6)   | |||||||
Profit before tax   | 108.7   | |||||||
Taxation   | (28.5)   | |||||||
Profit for the year   | 80.2   | |||||||
| Year ended 31 December 2023 | ||||||||
Revenue   | 220.0   | 100.2   | 39.0   | 20.6   | 59.8   | —   | ( 7.5)   | 432.1   | 
Directly attributable expenses   | (92.6)   | (33.6)   | (12.5)   | (15.2)   | (52.1)   | (100.7)   | 7. 5   | (299.2)   | 
Adjusted EBITDA contribution   | 127.4   | 66.6   | 26.5   | 5.4   | 7.7   | (100.7)   | —   | 132.9   | 
Adjusted EBITDA contribution margin 1   | 58%   | 66%   | 68%   | 26%   | 13%   | —   | —   | 31%   | 
Irrecoverable VAT and related costs   | (1.0)   | |||||||
Depreciation and amortisation   | (34.6)   | |||||||
Net finance expense   | (5.2)   | |||||||
Profit before tax   | 92.1   | |||||||
Taxation   | (19.8)   | |||||||
Profit for the year   | 72.3   | 
| 2024 | 2023 | |
| £m | £m | |
Depreciation of property, plant and equipment   | 4.4   | 4.2   | 
Amortisation of intangible assets   | 21.1   | 30.4   | 
| Auditor’s remuneration: | ||
Audit of these Consolidated and Parent Company Financial Statements*   | 0.7   | 0.7   | 
| 2024 | 2023 | |
| No. | No. | |
Technology and product operations   | 275   | 303   | 
Administration   | 420   | 433   | 
695   | 736   | 
| 2024 | 2023 | |
| £m | £m | |
Wages and salaries   | 54.7   | 56.1   | 
Social security contributions   | 6.3   | 6.5   | 
Defined contribution pension costs   | 2.9   | 2.4   | 
Share-based payment transactions   | 3.0   | 3.0   | 
Social security contributions related to share awards and options   | 0.4   | 0.6   | 
Capitalised staff costs   | (5.3)   | (3.8)   | 
62.0   | 64.8  | 
| 2024 | 2023 | |
| £m | £m | |
| Finance income | ||
Bank deposits   | 0.3   | 0.1   | 
Total finance income   | 0.3   | 0.1   | 
| Finance expense | ||
Revolving credit facility   | (2.7)   | (1.8)   | 
Bank loan   | (1.2)   | (2.3)   | 
Leases   | (0.9)   | (1.0)   | 
Amounts payable to non-controlling interest   | (0.1)   | (0.1)   | 
Deferred consideration   | —   | (0.1)   | 
Total finance expense   | (4.9)   | (5.3)   | 
Net finance expense   | (4.6)   | (5.2)  | 
| 2024 | 2023 | |
| £m | £m | |
| Current tax | ||
Current tax on income for the year   | 30.8   | 27.5   | 
Adjustment in relation to prior period   | 0.4   | (1.0)   | 
Total current tax   | 31.2   | 26.5   | 
| Deferred tax | ||
Origination and reversal of temporary differences   | (2.5)   | (6.3)   | 
Adjustments due to changes in corporation tax rate   | —   | (0.3)   | 
Adjustment in relation to prior period   | (0.2)   | (0.1)   | 
Total deferred tax   | (2.7)   | (6.7)   | 
Taxation   | 28.5   | 19.8   | 
| 2024 | 2023 | |
| £m | £m | |
Profit before tax   | 108.6   | 92.1   | 
Standard rate of tax at 25% (2023: 23.5%)   | 27.2   | 21.6   | 
| Effects of: | ||
Expenses not deductible for tax purposes   | 0.1   | 0.1   | 
Movement related to share-based payments   | 1.0   | (0.4)   | 
Adjustments in relation to prior periods   | 0.2   | (1.1)   | 
Impact of changes in tax rate   | —   | (0.4)   | 
Taxation   | 28.5   | 19.8   | 
2024   | 2023   | |
Profit after taxation attributable to the owners of the Company (£m)   | 80.6   | 72.7   | 
Basic weighted average shares in issue (millions)   | 536.8   | 536.4   | 
Dilutive effect of share-based instruments (millions)   | 3.1   | 2.7   | 
Diluted weighted average shares in issue (millions)   | 539.9   | 539.1   | 
Basic earnings per share (p)   | 15.0   | 13.5   | 
Diluted earnings per share (p)   | 14.9   | 13.5   | 
2024   | 2023   | |
Profit before tax   | 108.7   | 92.1   | 
Adjusted for loss before tax attributable to non-controlling interest   | 0.4   | 0.2   | 
Profit before tax attributable to the owners of the Company   | 109.1   | 92.3   | 
Amortisation of acquisition related intangible assets   | 10.8   | 21.1   | 
Amortisation of acquisition related intangible assets attributable to  non-controlling interest   | (0.8)   | (0.9)   | 
Irrecoverable VAT and related costs 1   | 3.0   | 1.0   | 
122.1   | 113.5   | |
Estimated taxation at 25.0% (2023: 23.5%) 2   | (30.5)   | (26.4)   | 
Profit for adjusted earnings per share purposes   | 91.6   | 87.1   | 
Adjusted basic earnings per share (p)   | 17.1   | 16.2   | 
Adjusted diluted earnings per share (p)   | 17.0   | 16.2   | 
2024   | 2023   | |||
| pence per | Total | pence per | Total | |
| share | £m | share | £m | |
Declared and paid dividends on  ordinary shares:   | ||||
Prior year final dividend   | 8.9   | 47.8   | 8.6   | 46.2   | 
Interim dividend   | 3.3   | 17.7   | 3.2   | 17.2   | 
Total dividend paid in the year   | 12.2   | 65.5   | 11.8   | 63.4   | 
| Proposed for approval | ||||
| (not recognised as a liability | ||||
| at 31 December): | ||||
Final dividend   | 49.4   | 47. 8  | 
| Land and | Plant and | Office | Fixtures and | ||
| buildings | equipment | equipment | fittings | Total | |
| £m | £m | £m | £m | £m | |
| Cost: | |||||
At 1 January 2023   | 47.6   | 21.1   | 1.5   | 2.1   | 72.3   | 
Additions   | 0.4   | 0.4   | 0.1   | —   | 0.9   | 
At 31 December 2023   | 48.0   | 21.5   | 1.6   | 2.1   | 73.2   | 
At 1 January 2024   | 48.0   | 21.5   | 1.6   | 2.1   | 73.2   | 
Additions   | 0.6   | —   | 0.2   | 0.1   | 0.9   | 
Disposals   | (0.3)   | (19.9)   | (0.6)   | (1.1)   | (21.9)   | 
At 31 December 2024   | 48.3   | 1.6   | 1.2   | 1.1   | 52.2   | 
| Depreciation: | |||||
At 1 January 2023   | 14.8   | 19.1   | 0.9   | 2.1   | 36.9   | 
Depreciation for the year   | 3.3   | 0.9   | 0.0   | 0.0   | 4.2   | 
At 31 December 2023   | 18.1   | 20.0   | 0.9   | 2.1   | 41.1   | 
At 1 January 2024   | 18.1   | 20.0   | 0.9   | 2.1   | 41.1   | 
Depreciation for the year   | 3.3   | 1.1   | 0.0   | 0.0   | 4.4   | 
Eliminated on disposal   | 0.0   | (19.9)   | (0.6)   | (1.1)   | (21.6)   | 
At 31 December 2024   | 21.4   | 1.2   | 0.3   | 1.0   | 23.9   | 
| Carrying value: | |||||
At 31 December 2023   | 29.9   | 1.5   | 0.7   | 0.0   | 32.1   | 
At 31 December 2024   | 26.9   | 0.4   | 0.9   | 0.1   | 28.3   | 
| Market | Member | Technology | |||
| related | relationship | related | Goodwill | Total | |
| £m | £m | £m | £m | £m | |
| Cost: | |||||
At 1 January 2023   | 169.6   | 21.2   | 137.1   | 288.6   | 616.5   | 
Additions internally developed   | —   | —   | 10.8   | —   | 10.8   | 
Disposals   | —   | —   | (26.6)   | —   | (26.6)   | 
At 31 December 2023   | 169.6   | 21.2   | 121.3   | 288.6   | 600.7   | 
At 1 January 2024   | 169.6   | 21.2   | 121.3   | 288.6   | 600.7   | 
Additions internally developed   | —   | —   | 13.3   | —   | 13.3   | 
Disposals   | —   | —   | (36.1)   | —   | (36.1)   | 
At 31 December 2024   | 169.6   | 21.2   | 98.5   | 288.6   | 577.9   | 
| Amortisation and impairment: | |||||
At 1 January 2023   | 153.3   | 2.5   | 106.5   | 74.3   | 336.6   | 
Amortisation charge for the year   | 8.2   | 6.7   | 15.5   | —   | 30.4   | 
Eliminated upon disposal   | —   | —   | (26.6)   | —   | (26.6)   | 
At 31 December 2023   | 161.5   | 9.2   | 95.4   | 74.3   | 340.4   | 
At 1 January 2024   | 161.5   | 9.2   | 95.4   | 74.3   | 340.4   | 
Amortisation charge for the year   | 2.9   | 4.2   | 14.0   | —   | 21.1   | 
Eliminated upon disposal   | —   | —   | (36.1)   | —   | (36.1)   | 
At 31 December 2024   | 164.4   | 13.4   | 73.3   | 74.3   | 325.4   | 
| Carrying value: | |||||
At 31 December 2023   | 8.1   | 12.0   | 25.9   | 214.3   | 260.3   | 
At 31 December 2024   | 5.2   | 7.8   | 25.2   | 214.3   | 252.5   | 
| 31 December | 31 December | |
| 2024 | 2023 | |
| £m | £m | |
Insurance   | 46.5   | 46.5   | 
Money   | 33.2   | 33.2   | 
Home Services   | 54.8   | 54.8   | 
Travel   | 11.5   | 11.5   | 
Cashback   | 68.3   | 68.3   | 
Goodwill   | 214.3   | 214.3   | 
| Flagstone | Plum | |||
| Group | By | Fintech | ||
| Limited | Miles Ltd | Limited | Total | |
| Investments in equity securities | £m | £m | £m | £m | 
At 1 January 2023   | 4.2   | 0.0   | 1.3   | 5.5   | 
Disposals in the year   | —   | (0.0)   | —   | (0.0)   | 
Change in fair value   | —   | —   | (0.1)   | (0.1)   | 
At 31 December 2023   | 4.2   | —   | 1.2   | 5.4   | 
At 1 January 2024   | 4.2   | —   | 1.2   | 5.4   | 
Change in fair value   | 1.2   | —   | 0.2   | 1.4   | 
At 31 December 2024   | 5.4   | —   | 1.4   | 6.8   | 
| 31 December | 31 December | |
| 2024 | 2023 | |
| £m | £m | |
Trade and other receivables   | 82.6   | 79.3   | 
| 31 December | 31 December | |
| 2024 | 2023 | |
| £m | £m | |
At 1 January   | 1.7   | 1.6   | 
Provisions made in the year   | 0.0   | 0.1   | 
Provisions utilised in the year   | (0.0)   | (0.0)   | 
At 31 December   | 1.7   | 1.7   | 
| Neither past | Past due, not impaired | ||||||
| due nor | |||||||
| Total | impaired | 0–30 days | 30–60 days | 60–90 days | 90 –120 day s | >120 days | |
| £m | £m | £m | £m | £m | £m | £m | |
| At 31 December | |||||||
2023   | 79.3   | 74.3   | 3.9   | 0.4   | 0.4   | 0.3   | 0.0   | 
| At 31 December | |||||||
2024   | 82.6   | 79.0   | 2.9   | 0.5   | 0.1   | 0.1   | 0.0   | 
| 31 December | 31 December | |
| 2024 | 2023 | |
| £m | £m | |
Lease liabilities   | 20.2   | 23.5   | 
Amounts owed to non-controlling interest   | 2.0   | 1.9   | 
Other payables   | 22.2   | 25.4   | 
| 31 December | 31 December | |
| 2024 | 2023 | |
| £m | £m | |
Trade payables   | 52.1   | 51.2   | 
Non-trade payables and accrued expenses   | 1.5   | 1.6   | 
Other payables   | 48.0   | 47.4   | 
Lease liabilities   | 2.8   | 2.7   | 
Deferred income   | 0.2   | 0.4   | 
Trade and other payables   | 104.6   | 103.3   | 
| Leasehold | Irrecoverable | ||
| dilapidations | VAT | Total | |
| £m | £m | £m | |
| As at 1 January 2023, 31 December 2023 | |||
and 1 January 2024   | —   | —   | —   | 
Reclassifications   | 1.9   | 1.0   | 2.9   | 
Amounts charged to the income statement   | —   | 2.6   | 2.6   | 
As at 31 December 2024   | 1.9   | 3.6   | 5.5   | 
| 31 December | 31 December | |
| 2024 | 2023 | |
| £m | £m | |
Goodwill related to MoneySavingExpert.com   | 13.2   | 13.2   | 
Intangible assets and goodwill relating to other acquisitions   | 3.4   | 6.3   | 
Share schemes   | (1.0)   | (1.5)   | 
Accelerated capital allowances   | (0.1)   | (0.2)   | 
Losses   | (2.2)   | (2.0)   | 
Provisions   | (0.2)   | —   | 
Deferred tax liability   | 13.1   | 15.8   | 
| 31 December | 31 December | |
| 2024 | 2023 | |
| £m | £m | |
At 1 January   | 15.8   | 22.5   | 
| Temporary differences on: | ||
Goodwill related to MoneySavingExpert.com   | (0.0)   | (0.0)   | 
Intangible assets and goodwill relating to other acquisitions   | (2.9)   | (5.0)   | 
Share schemes   | 0.5   | (1.0)   | 
Accelerated capital allowances   | 0.1   | 0.0   | 
Losses   | (0.2)   | (0.7)   | 
Provisions   | (0.2)   | —   | 
At 31 December   | 13.1   | 15.8   | 
| 31 December | 31 December | |
| 2024 | 2023 | |
| £m | £m | |
Revolving credit facility   | 12.0   | 4.5   | 
Loan   | —   | 30.0   | 
Total   | 12.0   | 34.5   | 
| 2024 | 2023 | |
| Number of ordinary shares | No. | No. | 
At the beginning of the year   | 536,934,085   | 536,861,647   | 
Issued on exercise of SAYE options   | 45,217   | 72,438   | 
Issued on exercise of LTIP awards   | 436,093   | —   | 
At the end of the year   | 537,415,395   | 536,934,085   | 
| 2024 | 2023 | |
| Nominal value of ordinary shares | £ | £ | 
At the beginning of the year   | 107,387   | 107, 372   | 
Issued on exercise of SAYE options   | 9   | 15   | 
Issued on exercise of LTIP awards   | 87   | —   | 
At the end of the year   | 107,483   | 107, 387   | 
31 December 2024   | 31 December 2023   | |||
| Effective | Effective | |||
interest rate   | £m   | interest rate   | £m   | |
Cash and cash equivalents   | 1.15%   | 22.4   | 0.13%   | 16.6   | 
| 31 December | 31 December | |
| 2024 | 2023 | |
| £m | £m | |
| Unsecured borrowings facilities | ||
– amount drawn   | 12.0   | 34.5   | 
– amount undrawn   | 113.0   | 120.5   | 
| Carrying | Contractual cash flows | ||||||
| amount | Total | <2 months | 2–12 months | 1–2 years | 2–5 years | >5 years | |
| 31 December 2024 | £m | £m | £m | £m | £m | £m | £m | 
| Non‑derivative financial liabilities | |||||||
Trade payables   | 52.1   | (52.1)   | (52.1)   | —   | —   | —   | —   | 
Borrowings   | 12.0   | (12.0)   | (12.0)   | —   | —   | —   | —   | 
| Lease liabilities | |||||||
– undiscounted cash flows   | 26.5   | (26.5)   | (0.6)   | (3.1)   | (3.7)   | (10.9)   | (8.2)   | 
– discounting   | (3.5)   | 3.5   | 0.1   | 0.7   | 0.7   | 1.5   | 0.5   | 
Amounts owed to non-controlling interest   | 2.0   | (2.0)   | —   | —   | —   | —   | (2.0)   | 
At 31 December 2024   | 89.1   | (89.1)   | (64.6)   | (2.4)   | (3.0)   | (9.4)   | (9.7)   | 
| Carrying | Contractual cash flows | ||||||
| amount | Total | <2 months | 2–12 months | 1–2 years | 2–5 years | >5 years | |
| 31 December 2023 | £m | £m | £m | £m | £m | £m | £m | 
| Non-derivative financial liabilities | |||||||
Trade payables   | 51.2   | (51.2)   | (51.2)   | —   | —   | —   | —   | 
Borrowings   | 34.5   | (34.5)   | (4.5)   | (30.0)   | —   | —   | —   | 
| Lease liabilities | |||||||
– undiscounted cash flows   | 30.4   | (30.4)   | (0.6)   | (3.2)   | (3.8)   | (11.2)   | (11.6)   | 
– discounting   | (4.3)   | 4.3   | 0.2   | 0.8   | 0.7   | 1.7   | 0.9   | 
Amounts owed to non-controlling interest   | 1.9   | (1.9)   | —   | —   | —   | —   | (1.9)   | 
At 31 December 2023   | 113.7   | (113.7 )   | (56.1)   | (32.4)   | (3.1)   | (9.5)   | (12.6)   | 
| 31 December | 31 December | |
| 2024 | 2023 | |
| Carrying value | £m | £m | 
Share capital   | 0.1   | 0.1   | 
Retained earnings and reserves   | 239.6   | 220.4   | 
Non-controlling interest   | 5.2   | 5.6   | 
Total   | 244.9   | 226.1   | 
Credit rating   | 2024   | 2023   | 
Barclays   | A+   | A+   | 
Santander   | A   | n/a 1   | 
Lloyds   | BBB+   | BBB+   | 
HSBC   | AA‑   | AA-   | 
NatWest   | A   | A   | 
| 31 December | 31 December | |
| 2024 | 2023 | |
| £m | £m | |
Long Term Incentive Plan   | 1.5   | 2.0   | 
Restricted Share Awards   | 1.0   | 0.5   | 
Sharesave Scheme   | 0.5   | 0.5   | 
Share Incentive Plan   | —   | —   | 
Share‑based payment transactions   | 3.0   | 3.0   | 
| 2024 | 2024 | 2023 | 2022 | |
| RSP | RSU | RSP | LTIP | |
Number of ordinary shares   | 1,093,958   | 26,118   | 817, 289  | 2,275,282   | 
| Performance criteria: | ||||
– adjusted basic EPS (%)   | —   | —   | —   | 50   | 
– total shareholder return (%)   | —   | —   | —   | 20   | 
– revenue performance (%)   | —   | —   | —   | 30   | 
Weighted average share price at the  date of exercise (£)   | n/a   | n/a   | n/a   | n/a   | 
| Exercise price | |
Sharesave 2024   | 177.0p   | 
Sharesave 2023   | 188.0p   | 
Sharesave 2022   | 156.0p   | 
Sharesave 2021   | 203.0p   | 
Number   | WAEP   | |
Outstanding at 1 January 2023   | 4,828,830   | £0.00   | 
Awards made during the year   | 874,568   | £0.00   | 
Awards vested and exercised during the year   | (215,238)   | £0.00   | 
Awards forfeited during the year   | (2,123,756)   | £0.00   | 
Outstanding at 31 December 2023   | 3,364,404   | £0.00   | 
Awards made during the year   | 1,120,076   | £0.00   | 
Awards vested and exercised during the year   | (414,881)   | £0.00   | 
Awards forfeited during the year   | (446,852)   | £0.00   | 
Outstanding at 31 December 2024   | 3,622,747   | £0.00   | 
| 2024 | 2023 | 2022 | 2024 | 2023 | 2024 | 2022 | |
| Sharesave | Sharesave | Sharesave | RSP | RSP | RSU | LTIP | |
Fair value at grant date (£)   | 0.96   | 1.08   | 0.98   | 2.26   | 2.70   | 2.57   | 1.98   | 
Share price (£)   | 2.21   | 2.35   | 1.95   | 2.26   | 2.70   | 2.57   | 1.98   | 
Exercise price (£)   | 1.77   | 1.88   | 1.56   | —   | —   | —   | —   | 
Expected volatility (%)   | 71.9   | 74.3   | 90.2   | 71.0   | 71.0   | 68.0   | 92.2   | 
Expected life of option/award (years)   | 3.0   | 3.0   | 3.0   | 3.0   | 3.0   | 1.0   | 3.0   | 
Weighted average remaining contractual life (years)   | 2.8   | 1.8   | 0.8   | 2.3   | 1.4   | 0.2   | 0.3   | 
Expected dividend yield (%)   | 5.5   | 5.0   | 6.0   | —   | —   | —   | —   | 
Risk-free interest rate (%)   | 3.8   | 4.8   | 4.4   | 4.0   | 3.8   | 4.1   | 1.4   | 
| Land and | |
| buildings | |
| £m | |
Balance at 1 January 2023   | 22.4   | 
Addition relating to extension of existing right-of-use asset   | 0.5   | 
Depreciation charge for the year   | (2.6)   | 
Disposal relating to termination of existing right-of-use asset   | (0.3)   | 
Balance at 31 December 2023   | 20.0   | 
Balance at 1 January 2024   | 20.3   | 
Disposal relating to lease termination of existing right of use asset   | (0.3)   | 
Depreciation charge for the year   | (2.5)   | 
Balance at 31 December 2024   | 17.5   | 
| 2024 | 2023 | |
| £m | £m | |
Depreciation charge for the year   | 2.5   | 2.6   | 
Interest on lease liabilities   | 0.9   | 1.0   | 
3.4   | 3.6   | 
| 2024 | 2023 | |
| £m | £m | |
Interest paid   | 0.9   | 1.0   | 
Repayment of lease liabilities   | 2.9   | 2.9   | 
3.8   | 3.9   | 
| Country of | Class of | Ownership | ||
| incorporation | shares held | interest %   | Principal activity   | |
MONY Group Financial Holdings Limited 1   | UK   | Ordinary   | 100   | Holding company   | 
MONY Group Financial Limited 2   | UK   | Ordinary   | 100   | Holding company   | 
Moneysupermarket.com Ltd   | UK   | Ordinary   | 100   | Internet price comparison through lead generation   | 
MoneySavingExpert.com Limited   | UK   | Ordinary   | 100   | Internet price comparison through lead generation   | 
Quidco Limited   | UK   | Ordinary   | 100   | Cashback services through lead generation   | 
Decision Technologies Limited   | UK   | Ordinary   | 100   | Internet price comparison through lead generation   | 
CYTI (Holdings) Limited   | UK   | Ordinary   | 100   | Dormant   | 
CYTI Limited   | UK   | Ordinary   | 100   | Dormant   | 
Mortgage 2000 Limited   | UK   | Ordinary   | 100   | Dormant   | 
Sellmymobile.com Limited   | UK   | Ordinary   | 100   | Dormant   | 
Townside Limited   | UK   | Ordinary   | 100   | Dormant   | 
MONY Group Limited   | UK   | Ordinary   | 100   | Dormant   | 
Ice Travel Group Limited   | UK   | Ordinary   | 67   | Holding company   | 
Travelsupermarket Limited   | UK   | Ordinary   | 67   | Internet price comparison through lead generation   | 
Icelolly Marketing Limited   | UK   | Ordinary   | 67   | Internet price comparison through lead generation   | 
Express Rooms Ltd   | UK   | Ordinary   | 67   | Dormant   | 
Icelolly Limited   | UK   | Ordinary   | 67   | Dormant   | 
Icelolly.co.uk Limited   | UK   | Ordinary   | 67   | Dormant   | 
Icelolly.com Limited   | UK   | Ordinary   | 67   | Dormant   | 
Podium Solutions Limited   | UK   | Ordinary   | 52   | Technology platform provider for internet price comparison services   | 
| Aggregate | Profit/ | ||||
| capital | (Loss) for | Included in | |||
| reserves | the year | Registered | parental | ||
| £m | £m   | Registered office address   | number | guarantee 3   | |
MONY Group Financial Holdings Limited 1   | 299.6   | 85.0   | Mony Group House, St. David’s Park, Ewloe, Deeside, UK, CH5 3UZ   | 08188486   | Yes   | 
MONY Group Financial Limited 2   | 26.7   | 84.4   | Mony Group House, St. David’s Park, Ewloe, Deeside, UK, CH5 3UZ   | 0315734 4   | Yes   | 
Moneysupermarket.com Ltd   | 49.5   | 44.4   | Mony Group House, St. David’s Park, Ewloe, Deeside, UK, CH5 3UZ   | 03945937   | Yes   | 
MoneySavingExpert.com Limited   | 53.8   | 31.7   | One Dean Street, London, UK, W1D 3RB   | 08021764   | Yes   | 
Quidco Limited   | 13.6   | 7.4   | Mony Group House, St. David’s Park, Ewloe, Deeside, UK, CH5 3UZ   | 05498276   | Yes   | 
Decision Technologies Limited   | 26.7   | 12.3   | One Dean Street, London, UK, W1D 3RB   | 053 41159   | Yes   | 
CYTI Limited   | 0.0   | 0.0   | One Dean Street, London, UK, W1D 3RB   | 07368288   | Yes   | 
Ice Travel Group Limited   | 20.5   | (0.7)   | Park Row House, 19-20 Park Row, Leeds, West Yorkshire, UK, LS1 5JF   | 13386700   | No   | 
Travelsupermarket Limited   | 15.7   | (0.1)   | Park Row House, 19-20 Park Row, Leeds, West Yorkshire, UK, LS1 5JF   | 13240884   | No   | 
Icelolly Marketing Limited   | 1.5   | 0.7   | Park Row House, 19-20 Park Row, Leeds, West Yorkshire, UK, LS1 5JF   | 05655962   | No   | 
Podium Solutions Limited   | (4.9)   | (1.0)   | 4th Floor, Market Square House, St James Street, Nottingham, Nottinghamshire, UK, NG1 6FG   | 11101797   | No   | 
| 31 December | 31 December | |
| 2024 | 2023 | |
| £m | £m | |
Short-term employee benefits   | 5.6   | 5.9   | 
Share-based payment transactions   | 1.8   | 1.9   | 
Defined contribution pension costs   | 0.2   | 0.1   | 
Key management personnel compensation   | 7.6   | 7.9   | 
| 31 December 2024 | |||
| Podium | |||
| Solutions | Ice Travel | ||
| Limited | Group   | Total   | |
Non-controlling interest   | 48%   | 33%   | |
£m   | £m   | £m   | |
Non-current assets 1   | 1.1   | 13.7   | 14.8   | 
Current assets   | 1.4   | 7.6   | 9.0   | 
Non-current liabilities   | (2.1)   | (2.8)   | (4.9)   | 
Current liabilities   | (2.3)   | —   | (2.3)   | 
Net assets   | (1.9)   | 18.5   | 16.6   | 
Net assets attributable to non‑controlling interest   | (0.9)   | 6.1   | 5.2   | 
Revenue   | 0.7   | 18.6   | 19.3   | 
(Loss)/Profit   | (1.4)   | 0.9   | (0.5)   | 
Other comprehensive income   | —   | —   | —   | 
Total comprehensive income   | (1.4)   | 0.9   | (0.5)   | 
(Loss)/Profit attributable to the non-controlling interest   | (0.7)   | 0.3   | (0.4)   | 
Other comprehensive income attributable  to non-controlling interest   | —   | —   | —   | 
Total comprehensive income attributable  to non‑controlling interest   | (0.7)   | 0.3   | (0.4)   | 
Cash flows from operating activities   | (0.4)   | 3.4   | 3.0   | 
Cash flows from investing activities   | —   | (0.9)   | (0.9)   | 
Cash flows from financing activities   | 0.4   | (5.5)   | (5.1)   | 
Net decrease in cash and cash equivalents   | —   | (3.0)   | (3.0)   | 
| 31 December 2023 | |||
| Podium | |||
| Solutions | Ice Travel | ||
| Limited | Group   | Total   | |
Non-controlling interest   | 48%   | 33%   | |
£m   | £m   | £m   | |
Non-current assets 1   | 2.2   | 14.2   | 16.4   | 
Current assets   | 0.8   | 11. 2   | 12.0   | 
Non-current liabilities   | (1.9)   | (6.6)   | (8.5)   | 
Current liabilities   | (1.6)   | (1.2)   | (2.8)   | 
Net assets   | (0.5)   | 17.6   | 17.1   | 
Net assets attributable to non‑controlling interest   | (0.2)   | 5.8   | 5.6   | 
Revenue   | 0.1   | 19.5   | 19.6   | 
(Loss)/Profit   | (2.0)   | 1.7   | (0.3)   | 
Other comprehensive income   | —   | —   | —   | 
Total comprehensive income   | (2.0)   | 1.7   | (0.3)   | 
Profit attributable to the non-controlling interest   | (1.0)   | 0.6   | (0.4)   | 
Other comprehensive income attributable  to non-controlling interest   | —   | —   | —   | 
Total comprehensive income attributable  to non‑controlling interest   | (1.0)   | 0.6   | (0.4)   | 
Cash flows from operating activities   | 0.1   | 3.4   | 3.5   | 
Cash flows from financing activities   | (0.0)   | (0.9)   | (0.9)   | 
Net increase in cash and cash equivalents   | 0.1   | 2.5   | 2.6   |