Our purpose is to save households money.
Our strategy is designed to help households save more with us, by making saving with us as easy as possible and giving customers more ways to save across more products.
We have developed our advanced data capabilities and our common scalable tech platform. Our data transformation is now complete. The real-time dataset we now have means we can better serve our users with new ways to help them save and combine this with our proprietary Dialogue platform to create a shared user profile to simplify and speed up user journeys.
We continue to “platformise” our tech estate – building features once and deploying them across all our brands. This delivers cost efficiencies, making our technology estate simpler to manage and reducing maintenance cost.
Our value cycle
We provide products and services to help users make meaningful savings across their household finances. At the same time we help providers to acquire new customers in an efficient and cost effective way.
1
Our brand strength, marketing, highquality content, clubs and tools attract users and providers to our well-established platform
2
Efficient switching journeys help users easily switch and save
3
Providers target and pay for high-quality marketing leads accessed via our platform at scale and benefit from advanced insight from our data propositions
4
We remind users when it is time to re-switch; we use data to prioritise and market further switching opportunities
5
We generate insights from users and providers to optimise our propositions and identify growth opportunities
6
We expand into new markets and additional services
Underpinned by our responsible approach
● Minimising our environmental impact
● Our social responsibility
● Robust governance and ethics
Our key strengths and resources
Our offer is underpinned by our scalable and flexible technology solutions that are increasingly able to support multiple in-house and external brands from a common platform.
Our strong analytical capabilities and upgraded infrastructure allow us to personalise the customer experience, generate real-time performance information, and provide relevant, useful data and insights to providers.
Our strong relationships with our providers and B2B brands allow us to offer exclusive and market-leading deals.
Our talented people ensure we provide customers with the best experience.
We operate well-known brands which are trusted by our customers.
We have leading marketing platforms integrated with our centralised data, improving our customer acquisition efficiency.