Our purpose is to save households money.

Our strategy is designed to help households save more with us, by making saving with us as easy as possible and giving customers more ways to save across more products.

Over the last three years, we have developed our advanced data capabilities and our common scalable tech platform. Our data transformation is now complete. The real-time dataset we now have means we can better serve our users with new ways to help them save and combine this with our proprietary Dialogue platform to create a shared user profile to simplify and speed up user journeys.

We continue to “platformise” our tech estate – building features once and deploying them across all our brands. This delivers cost efficiencies, making our technology estate simpler to manage and reducing maintenance cost.
 

What’s next?

Our leading marketing tools, centralised data and single tech platform mean we can now acquire traffic to our site more effectively, talk to our users more effectively, and, because of this, have an opportunity to retain and grow these customers more effectively too. 

We are focusing on developing and growing our “membership-based customer propositions” to drive customer loyalty and continue to build on our “retain and grow” strategy. We are expanding our “best provider propositions” to grow the strength and breadth of our offering. Both strategies set up to ultimately help households across the country save more money with us.

Strategy

Best provider proposition

We are expanding the services we offer to our providers, unlocking the two sides to our business. We currently provider the following services to our partners and third party brands:

Tenancy - Tenancy is advertising whereby providers promote their brands or products in designated spots on our sites clearly listed as ‘sponsored’.

Market Boost - During the year we launched our ‘Market Boost’ proposition on loans, comprising insights to enable partners to grow their business while helping households save money.

B2B - Our B2B proposition allows us to utilise our Group platform to provide switching services, including to third-party brands, extending our reach and market share.

Leading data and tech

Our strategy is underpinned by our advanced data capabilities, common technology and scalable platform. 

Technology - Our offer is underpinned by our scalable and flexible technology solutions that are increasingly able to support multiple in-house and external brands from a common platform.

Data - Our strong analytical capabilities and upgraded infrastructure allow us to personalise the customer experience, generate real-time performance information, and provide relevant, useful data to providers.

Loyal engaged members

We have established and grown three membership models:

SuperSaveClub - The MoneySuperMarket SuperSaveClub is a loyalty and rewards club launched in 2023. The SuperSaveClub gives our customers rewards every time a customer saves money on their household bills, all with the confidence that our price promise provides.

Money Saving Expert App - During 2023 we have also expanded our MoneySavingExpert App which has gained traction and now has over 1.1 million downloads and over 420,000 monthly active users.

Quidco - Quidco is one of the UK’s leading cashback sites which helps users earn cashback on their online spending. Quidco enjoys frequent engagement with members, with thousands of merchants offering attractive offers and rewards.

Our key strengths and resources

Our offer is underpinned by our scalable and flexible technology solutions that are increasingly able to support multiple in-house and external brands from a common platform.

Our strong analytical capabilities and upgraded infrastructure allow us to personalise the customer experience, generate real-time performance information, and provide relevant, useful data to providers.

Our strong relationships with our providers allow us to offer exclusive and market leading deals.

Our talented people ensure we provide customers with the best experience.

We operate well-known brands which are trusted by our customers.

We have leading marketing platforms integrated with our centralised data.

Our value cycle

We provide products and services to help users make meaningful savings across their household finances. At the same time we help providers to acquire new customers in an efficient and cost effective way
 

1.

Our brand strength and marketing attract users and providers to our well-established platform

2.

Efficient switching journeys help users easily switch and save

3.

Providers pay us when products are purchased

4.

We remind users when it is time to re‑switch; we use data to prioritise and market further switching opportunities

5.

We generate insights from users and providers to optimise our propositions and identify growth opportunities

6.

We expand into new markets and additional services

Underpinned by our responsible approach

● Minimising our environmental impact

● Our social responsibility

● Robust governance and ethics

The result? Value for our stakeholders

Our customers

Savings through readily accessible, personalised information

In 2023, our customers are estimated to have saved

£2.7bn

(2022: £1.8bn)

Our providers

Cost-effective customer acquisition via access to millions of informed customers

Number of providers and merchants
 

5,500+

(2022: 5,000+)
 

Our people

An inclusive place to work where employees feel that they belong

Employee diversity and inclusion score
 

76%

(2022: 77%)
 

Our communities

Positive impact through work experience, charitable donations and volunteering

Donated to charitable causes in 2023

£0.2m

(2022: £0.2m)

Our shareholders

Full-year dividend up 3%


Cash return to shareholders in 2023

 £63.4m

(2022: 62.8m)