Our work to benefit our communities shifted focus in 2023 as we began our partnership with Campaign Against Living Miserably, known as CALM, a suicide prevention charity. Through this work, we strive to broaden and deepen our impact and create a legacy, targeting our support to those most in need.
Now in its fourth year, our partnership with suicide prevention charity Campaign Against Living Miserably, has been multi‑award winning. Winning the CIPD award for Best CSR/ESG Initiative and the Newsworks award for Best Social Impact Campaign for Money Talks. Colleague engagement with CALM remained phenomenal with fundraising events in 2025 taking us to an overall figure of over £404,250, enough to fund 33,125 potentially life‑saving calls to the CALM helpline. We have now extended the partnership from 3 to 5 years and increased our fundraising target to £500,000. Last year also saw 25 colleagues take on the Balkans 3 Peaks Challenge, raising more than £70,000 - our biggest independent fundraising total to date.
MONY Group’s partnership with CALM and the Money Talks campaign
At MONY Group, we’re incredibly proud of our charity partnership with CALM and what we have achieved by aligning our values with CALM’s mission to end suicide. We’ve gone beyond raising funds and getting employees involved, to tackling the critical issue of financial hardship and its link to suicide. In just 3 years, we’ve significantly exceeded our 4‑year fundraising target of £300,000. With the extended partnership now in place, we are continuing to build on this momentum.
What has made our partnership with CALM so impactful is our shared focus on financial hardship and mental health. With financial worries being a key risk factor in suicidal ideation MoneySuperMarket joined with UM and CALM to launch Money Talks - a campaign to help break the stigma that stops people talking about financial worries and provide support to those in need. The Money Talks campaign marked MONY Group’s first external communications campaign with a charity. Over 200 people attended the launch event, including our partners and three Labour MPs with a special interest in mental health.
Last year, our work reached Parliament again, where we hosted a breakfast reception at the House of Commons to share findings from our latest Money Talks Report. This edition focused on the Youth Tax, shining a light on the financial pressures facing young people today and the worrying rise in youth suicide. The campaign went on to win the Campaign Media Award for Best Use of Insight, further cementing its impact.
Money Talks has received national media coverage; however, the impact of the campaign is best expressed by those who have benefitted from it. One testimonial poignantly stated, “I am touched that someone somewhere in your organisation has thought about what life is like for the neuro spicy. So, it isn’t only the content, it’s the care and compassion behind it.”
Our efforts have been recognised on a national level. We received the award for Best Applications of Research at the MRS Awards, the Best Social Impact Campaign award for Money Talks at the Newsworks Awards, and the Best CSR/ESG Initiative at the CIPD People Management Awards for the partnership as a whole - inspiring us to continue making a meaningful difference.
Since joining the MONY group as a Software Developer Apprentice back in April 2023, it feels like winning the ‘junior developer’ lottery with all the support and learning opportunities provided to help me succeed in my studies.
Vienna Borowska
Apprentice Software Developer